Digital

Media

Planning

The planning cell at Ignitee is a warehouse of information. Since its inception, we have constantly added science to the business of Internet marketing.

Some of our proprietary works include:

Site Indices
Buying Indices
Size Indices
Time-band Indices
M-Scores

Buying

Our media buying team buys media on over 300+ Indian and international websites. When our team is at the helm of your Media Buying efforts, you get more than just air time. You receive the personalized care, attention and the spark of genius that your marketing efforts deserve. We expertly stretch the media budgets of advertisers, particularly those in competitive business segments.

Our combined control, associations, knowledge and negotiation expertise makes it possible for us to secure placements, on time and with cost-efficiency. We have successfully scaled our client’s vision to 'Cost Per Effective Contact'. We guarantee to buy your media at a rate that is lower than what you are currently spending across your schedule.

Ad Serving for Publishers

We have served over 7 billion ad impressions for various publishers. We are also the default ad-server on some of India's leading portals. DoubleClick 5.1.1.7 provides state of the art ad-serving technology for Publishers. With better ad-traffic navigation and minimal delivery obstacles, DFP offers functionality that is critical to publishers.

Ignitee has also taken special efforts to simplify the reporting formats without compromising on the reporting parameters.

Campaign Management for Advertisers

Ignitee uses the AtlasDMT suite specifically designed keeping advertiser requirements in mind.
The Atlas Suite is an online campaign management and analytics system that advertisers and agencies use to:

Plan and deliver effective campaigns
Report meaningful results

Atlas offers unparalleled creative freedom with rich, extensive media support. This is clubbed with streamlined reporting and analytics to create more profitable campaigns for clients.

Reports

Ignitee offers a multitude of ad serving solutions for both advertisers and publishers alike.
We recognize the need for "Different Strokes for Different Folks."

Publishers are focused on inventory management solutions to leverage their content into better ad revenue. Advertisers need enhanced reporting and campaign management tools to constantly better ROI from their media campaigns. Hence we use different Ad-serving software to offer the best of both worlds.

Fast Forward Report

There is an ever-growing discussion in Media Planning circles on how much tough it has become to create a high-reach campaign in recent times. As legend would have it, the owner of one of leading brands started so small that he had to pawn jewellery in order to buy a single spot. That single spot on national television made the brand. Such was the power of television once upon a time.

Increasing media fragmentation has killed appointment viewing almost completely. Today's media scenario is truly a catch 22 situation for marketers. The situation demands forces them to spend more and the higher they spend, the lower the yield gets. This has repercussions on the industry at large. Clients are squeezing agencies and publishers to reduce rates. In the bargain nobody is making any money. In short advertising in its conventional form is decaying faster than ever before. It is here that the Internet scores over other media. It is uniquely suited to fulfill all demands of advertising: Awareness, Education, Image Building and Direct Response.

Knowledgeturf each year conducts an online survey on the Indian Internet industry, where the findings from quantitative survey are supported by the opinion of industry leaders. The practice was started in the year 2005 and in future, Knowledgeturf will continue to bring out such industry specific research every year.

The Indian Perspective for the Digital Marketing Era

This study was conducted in the year 2005 with an intention to have an insight into the Indian perspective for the digital marketing era. The study was primarily meant to get an idea of how the consumer behaves online. We also asked the industry leaders what they thought about the changing medium. The study has thrown up some interesting questions that might alter the way we look at Advertising at large. The aim was to provoke some thought and if it did that to you it would have more than served its purpose.

Scrutinizing Search

Web Search has evolved a lot since its primitive version arrived almost a decade ago. Today it's the most frequent online activity after emailing and has become synonymous with the internet's future. The Knowledgeturf search survey was done to get an insight of how the search users interact with various search engines. The quantitative survey findings were further strengthened by the opinion of industry leaders.