TBWA\ India will partner Ignitee Digital Solutions to offer a full range of digital services to their clients.

Making the announcement, Shiv Sethuraman, CEO, TBWA\ India Group, said, "I am particularly pleased that we are partnering with Ignitee because of all the prospective partners we met, Ignitee is the only one that combines a world class digital offering with sound understanding of the brand."

"Unlike other companies that bolt on a digital specialist, we are using the partnership to create digital capabilities at the core of TBWA\ and Tequila\ India – we see this partnership as the means to create a digitally fluent communication group," he further added.

Sethuraman said that TBWA\ had already started working alongside Ignitee on some of its clients.

Keith Smith, president TBWA\International added, "Digital is at the heart of everything that we do, be it advertising, events or retail activation. As such it is essential that we have the strongest possible digital operation available in the market. This partnership should enable us to do that throughout our India Group."

Commenting on the partnership, Atul Hegde, CEO, Ignitee Digital said, "We at Ignitee are very excited to partner TBWA\. As in any partnership the meeting of minds is important and Im glad that both parties took time to understand each others way of working and then forged this partnership. We look forward to partnering TBWA\ in their ambitious growth plans for India and jointly creating some path breaking work for our clients."