The individuals who’ve changed language have changed too! The same folks who used to inhabit land are now rapidly settling down in the new and promising virtual world.  

Don’t believe us? Here’s proof: Almost everyone these days spends hours on social networking sites, chats on messengers and does quite a bit of shopping too. For these men and women, the Internet is an alternate reality, an ‘escape’ from the real world.

Behaviourists the world over agree that individuals’ (customers’) social, psychological and mental patterns have changed considerably in the last few years. Many attribute these changes to the steady influence of the Internet. Some have gone so far as to call these independent-thinking, globally-connected new customers ‘Gen-I’ (Generation Internet).

It goes without saying that the consumption pattern of Gen-I is greatly different from that of the ‘ancient’ consumer.

Here’s a brief explanation of trends of the new age consumer and how the Internet fits in on these parameters: 

Gen-I’s openness to adapt to change and willingness to experiment with brands has made them hot targets for every smart marketer. Since these eager new customers don’t just want information about their favourite product—they actively want to engage with the brands—marketers are now thinking of creative ways to attract—and keep—their audiences.

The Internet is undoubtedly the most interactive medium. It also gives you, the advertiser, the freedom to customise your communications, at the most affordable prices.

It is these unmatched advantages that have made the Internet such an effective marketing channel. It comes as no surprise then that brands advertised on the Internet have higher brand recall and deeper brand loyalty.

As is reflected in the table above, the Internet scores well across the various requirements that form the base of talking to the new age consumer. What is critical therefore is for you to be Media Agnostic (MA), i.e., place your communication goal in the centre and build your plan around it.

Ignitee has reached some of India’s leading brands: Incredible India, Congress, Set Max IPL, Tata AIG, Yamaha, Hindustan Latex to name a few, to Gen-I. We can create clutter-breaking brand communications for you. To take your business to the next level, write to us at induct@ignitee.com  for an induction request.

Your friends in the industry could benefit with the information in this newsletter. Do forward it to them and become a part of the powerful Internet revolution!