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| Traditionally, the left brain has been associated with thinking and logic while the right brain is responsible for creativity and expression. Until recently, psychologists insisted that every individual could belong to one OR the other brain type. Only the real geniuses (Leonardo Da Vinci, for example) were considered ‘both-brained’. |
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| Since activities like art, writing, music and acting originate from the right brain, it stands to reason that all great online advertising is right-brained. After all, creative ideas are what drive the business. |
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| This might be a good argument, but it is an unfinished one. The truth is that all creative work needs to be backed by very sound logic. And all logic works best when put into a creative framework. Essentially, there has to be a method to the madness. |
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| This heightened consciousness has already resulted in fantastic ‘both-brained’ online advertising i.e. remarkable ideas backed by amazing technology (a left-brain phenomenon). Mindboggling feats are now possible. Advanced web-based programmes have put tremendous power into the hands of creative people. What was once a hard-coded Flash banner can now be ‘opened’—and changed, while it is still live. |
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| Yes! Text, graphics, colours, fonts can all be replaced, on the fly—even without stopping a campaign. Still other programmes allow creators to automatically resize and optimise banners in a jiffy. |
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| Immense opportunities have been made available by portals willing to go beyond the standard 728 x 90 banner. Leading publishers: Yahoo, Rediff, MSN, Indiatimes and Sify, have always been on the forefront of invention—and have given creative people several reasons to rejoice. Innovative advertising formats like page tears, rich media banners, expandos, synced banners and banners that pull data from input fed by the user—have given rise to a brilliant new age of online advertising.
What was earlier just a creative message meant to 'break clutter' has now become an engaging, ever-alive, two-way means of communication between the brand and individual. User-driven interactions, racy animations, vibrant colours, edgy fonts, attractive themes and mind-blowing Flash effects—coupled of course with the brand’s unique promise—have all flowed together to establish a deep connect with consumers, in real time. |
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| Perhaps the most exciting feature of this new creative world is that it empowers users to customise what they want to see, hear and interact with. In just a few clicks, users can choose avatars, rotate cars, flip cards and smack balls—thus creating for themselves an unforgettable online experience. |
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| This new league of creative advertising has inspired an increasing number of marketers to invest larger sums in the online medium. |
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| Of late, Ignitee successfully ran three massive online campaigns for the All India Congress Committee, Ministry of Tourism and SET MAX DLF IPL. Needless to say, the youth (for whom our campaigns were exclusively designed) loved our innovative work—and rewarded us with phenomenal user-engagement scores. In fact, one of our campaigns was designed primarily for the large number of youth who browse the Internet from cyber cafes. We broke all records and achieved a whopping CTR of 6.0%! |
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| We invite you to take a look at some of the online work we’ve created recently. |
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| Our campaigns performed as well as they did simply because they were ‘both-brained’. Never-before creative ideas, brought to life by simple interactive technologies, were transported to individuals in all parts of the country via well-thought-out media strategies. |
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| The result? Consumer delight and several thousand clicks for our clients. |
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| Ignitee can create brilliant online campaigns for you too! Contact us NOW! |
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| Email us at knowmore@ignitee.com to learn how we can revolutionise your sales chart! |
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| Microsoft eyes share in social networking
space in India |
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| Microsoft Corporation is eyeing a share in India's social networking space, which is already crowded by players such as Orkut.com, Facebook.com, BigAdda.com and MySpace.com. A few weeks ago, the company soft-launched a portal called WindowsLivePlanet.com (WLP),
which enables users to create profiles, search and network with friends.
The portal was launched in the Indian market only. |
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| News |
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| 63% of urban students in India spend over an hour online daily: Survey |
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According to a survey of India’s school children, 63 per cent of urban students spend over an hour online daily and 46 per cent use online sources to access news. The survey was conducted by Tata Consultancy Services among 14,000 high-school children between 12 and 18 years of age in 12 cities across India during 2008-09. Orkut and Facebook were the most popular online destinations. |
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| India expected to have 3rd largest online population by 2013 |
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According to a report by US-based technology and market research firm, Forrester Research, India is expected to have the third-largest online population by 2013, with China and US taking the first two spots, respectively. The report also states that the number of internet users worldwide is expected to grow by more than 45 per cent and touch 2.2 billion users by 2013, as against about 1.5 billion internet users in 2008. |
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| Social networking sites lead in redefining entertainment |
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Online audience measurement platform ViziSense says social networking, photo and video sharing sites draw over 50% of the Indian internet audience. Vinay Nayar, manager of rock band Pin Drop Violence, took to social networking and has seen the band's fan base grow ever since. To woo music lovers online, Sony BMG recently launched customised social media applications, on Beyonce's latest album ‘I am Shasha Fierce’. |
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| Twitter.com redesigns its home page; highlights Search, Trending Topics |
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Twitter.com has redesigned its home page, which now sports a search box and also displays a number of trending topics, most popular in the last minute, day and week. The company has also removed a lot of explanation from the home page. It now positions Twitter as a service that enables its users to share and discover what’s happening right now, anywhere in the world. |
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| Online ad spend will see highest growth over next five years: PwC |
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PricewaterhouseCoopers (PwC) has forecast that the domestic entertainment and media (E&M) industry will grow by 10.5 per cent cumulatively between 2009 and 2013 to reach Rs. 93,900 crore. PwC claimed in its 2009 report that the E&M industry had witnessed remarkable growth in recent years. Overall E&M growth in 2008 slowed, reflecting weaker overall economic conditions. |
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