For the first time in the history of politics a political party has decided to go the digital way to carry out their election campaign, effectively. The Congress Party, one of the oldest in our constitution, has taken up this challenge and is leveraging through the internet and online medium for their campaign promotions. A political campaign is an organized effort which seeks to influence the decision making process within a specific group and taking this initiative on the new media, educates the target audience as well. Internet is big in every sector and every individual does understand the meaning and utility of this interactive medium.

Hence every professional is promptly looking forward to explore this arena. Ignitee India Pvt. Ltd, an online marketing company, has taken a step forward to associate every household in Rajasthan with the Congress Party electoral campaign through the digital medium. The Congress Party, this time around, in addition to traditional media is using the internet for running a campaign giving them an edge over others by making use of the digital space. They are using Video Ads across sites such as Yahoo, Rediff, MSN and NDTV among many others.

In addition to this, they are also using popular social networking sites such as YouTube and Facebook and are running a social marketing optimization campaign. An understanding of the target audience, has led the political party to take this initiative to connect with the youth also and make them realize the importance of voting in order to be a true citizen. This medium is commendable in its versatility from blogging, commenting and debating on an array of topics related to the Rajasthan elections to uploading videos for the youth.

Commenting on the occasion, Atul Hegde, CEO, Ignitee India Pvt Ltd said, ?Ignitee is delighted to be associated with the Congress Party and to help them take their digital journey to new heights. Political parties are now trying the internet medium to gain attention of their audience. Congress Party being the first in the list decided to explore this growing interactive medium in the Rajasthan circle to help people understand the importance of these elections and to spread awareness amongst its audience

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