Connecturf Digital Marketing Company has recently changed its name to Ignitee India Pvt Ltd. With this move, the company has also embarked on a multimedia campaign spanning print, OOH, Internet and on-ground activities. Ignitee aims to further consolidate its position as a company providing all round solution to assist its clients in marketing themselves with the help of new media.

Atul Hegde, CEO, Ignitee India, explained, “Ignitee stands for ‘Innovation’ and ‘Passion’. These are the two driving values of our organisation. Ignitee also stems from each of us (which is why the additional ‘e’). Each one of us is an Ignitee – one who sparks off incredible action. Our corporate colours continue to be red, black and white. The fonts used are also very ‘non-corporate’. This really signifies that no matter what size we grow to, we will always be a warm, closely-knit family. The interesting ‘quote’ icon signifies the personalised approach to each and every business we handle. It signifies the commitment each of us will personally lend to every piece of work that goes out of our stable.”

Hedge further said, “We have re-launched our initiatives on September 30. In India, we have offices in Mumbai, Delhi, and Chennai, with new additions in Bangalore and Hyderabad. We will be extending our reach in the Middle East with our first office in Dubai in 3-4 weeks’ time as I feel digital marketing has lot of potential in this market.”

Hedge claimed, “We had 100 per cent growth in the last six months. We are aiming at 200 per cent growth this year.”

“We have recently conceptualised a multimedia campaign comprising print, OOH, Internet and on-ground activities. The creative of the campaign was done in-house. We are also doing a viral and a search-based campaign on the Internet. We are doing print ads in newspapers and a few magazines. We will be putting up hoardings in Mumbai, Delhi, Chennai, Bangalore and Hyderabad, besides doing below the line activities like events and direct mail,” Hedge added.

Ignitee has recently added HDFC Bank, Satyam, DLF, Religare, Tata Corproate, Birla Sun Life Insurance, Yamaha, KidZee, and Amaraja Batteries to their existing list of clientele, including CNN, ICICI Prudential, ICICI Home Loans, ESPN, Jet Airways, Reliance Life Insurance, Agencyfaqs, E-bay, Park Avenue, IDBI Bank, Tata Motors, Tata Indicom, NIIT, and Microsoft, among others.