Ignitee Digital Solutions, India's leading digital marketing company, in association with IAMAI (Internet and Mobile Association of India), organized their first Round-Table Conference last evening on digital media as an initiative to build a strong platform to emphasize the growing prominence of the digital media industry in India.

The elite conference themed “Digital Media: From Experimentation to Practice” included renowned industry experts from some of India 's most recognized companies. The panelists included well-known industry experts like Vishal Jhunjhunwala from TCS, India's largest software company; Prashant Mehta from Komli Media, a leading advertising network from India, Debadutta Upadhyaya from Yahoo! India; Sumeet Mehta from Zee Learn, the Education division of ETC Networks Ltd and Of Course, Atul Hegde and V. Ramani from Ignitee Digital Solutions Pvt Ltd.

The round-table that aimed at highlighting the opportunities for digital media in these trying times was moderated by celebrated industry personality Suman Srivastava, CEO of the Euro RSCG group. The key insights shared by the expert panel dealt with the importance that digital medium possesses in the current times. Right from the initiatives like Branding and Marketing, digital medium today can ensure infinite reach and an opportunity for advertisers to explore immense opportunities in their fields.

Discussing the immense potential of the digital medium as “Medium and Message”, the panel explained how it encompasses tremendous options in terms of creative formats and usages. Other ideas shared included the need of a common currency that would ensure a transparent medium and a leveled out playing field for the brands.

Elated on witnessing the warm response to the round-table conference, Atul Hegde, CEO, Ignitee Digital Solutions Pvt Ltd said, “The aim of the conference was to showcase the significance of Digital Media in the current industry scenario. In a rapidly developing country like India , the underlying opportunities associated with this mode of communication are manifold. Reiterating our belief that this is poised to be one of the fastest growing medium today, our main objective is to generate awareness about how this communication medium can help a company expand its business more lucratively in a cost-effective manner.”

He added further, “Like their Western counterparts, Indian companies now understand the recompenses of alternative forms of media communication apart from the traditional routes to help enhance their business and are enthusiastically accepting this form of communication. The Digital media segment is set to mature exponentially in the next few years and it is our endeavor to be among the top companies in the digital media industry in India that creates the need for the advertisers to look at the internet in a holistic sense. It is through prominent events like these that we would like to stress upon the growth prospects affiliated with it.”

Ignitee Digital Solutions has been an extraordinarily successful company offering dynamic and high-value solutions to its clients. This round-table initiative from them will give the company a strong impetus to extend its services further and carve a niche for the digital media industry in India .