Essar Steel has awarded its online duties to digital marketing company, Ignitee Digital Solutions.

Ignitee will be responsible for developing Essar Steel Hypermart's website that falls within the commodity retail industry. The website aims at giving their customers access to updated commodity prices and loyalty programme online. It will also equip Essar Steel Hypermart's managerial team with better insights from the sales and analytical perspective.

Says Ignitee Digital Solutions head technology Jyotindra Bagwadkar, "Retail industry faces the challenge to bring their CRM programmes online and to keep customers updated with products and prices.

"From the technology stand point, Ignitee ensured that we understand the full project delivery mechanism before proposing a viable solution."Adds Essar Steel deputy manager Poulomi Pal, "This is our first opportunity to work with Ignitee.

”The project had few nuances and delicacies and they put in their earnest efforts in understanding and helping us towards a better outcome."