Robin Thomas
Exchange4media
January 08, 2009
  
Ignitee, formerly known as Connecturf, claims to have seen a 200 per cent jump in growth in just nine months in 2008. The digital marketing company is targeting Rs 125 crore turnover in 2009 and aims to be among the top two players in the market.
 
Ignitee had partnered with Crayons Advertising for Congress party’s campaign in both Delhi and Rajasthan Assembly elections and would continue with the same for the general elections this year. The company is looking for more such partnerships to expand its other services.
 
2008: The year that was
 
Ignitee was involved in its rebuilding process throughout 2008 and claims the year has been their best year so far not only in terms of its growth but expansions as well. The company will continue its geographical spread in 2009 as well, adding two more offices in the year ahead. However, their locations have not been decided on yet.
 
Atul Hegde, CEO, Ignitee told exchange4media, “Last year has been phenomenal for us, especially because of a good growth. We are now in six locations – Mumbai, Delhi, Chennai, Bangalore, Hyderabad (which was opened three months back), we also launched our Dubai operations about four months back.”
 
He further said, “Expansion does not mean just going out and hiring more people, but also getting business and getting offices. We have also increased our basket of services. We are also looking at alliances with offline companies and successful partnerships for expanding our services.”
 
2009: The year ahead
 
Commenting on plans for the year ahead, Hegde said, “We want to be among the top two players in the market. In terms of pure business objectives, we were quite clear that we want to go back and regain our market share and leadership position and our thought leadership position, which again will take some time, but will surely happen. We are going to spread the breadth and width of our services and also of our actual locations, therefore, we are looking at a few more offices opening up and adding a lot more talents.”
 
He further said, “The biggest objective for us, however, is that every month we want to build at least one new category for this medium, and growing in the market is the single biggest objective. Our aim is also to get more and more categories coming into this medium.”