Ruchi Chopda
 
Mumbai: Ignitee Digital Solutions Pvt Ltd, a digital marketing company, has announced an internship programme ‘Ignition’, designed to evolve professionals for the digital world.
 
The programme aims to prepare graduates and young professionals pursuing a career in the online industry to hone their skills and brace them to be a part of the industry.
 
Speaking on the occasion, Atul Hegde, CEO, Ignitee Digital Solutions Pvt Ltd said, “The digital media industry is growing at a rapid pace and it’s high time we started creating skilled manpower for this industry. As one of the leaders in this space it’s important that we do our bit to contribute in building a world class work force. The programme focuses towards rigorous on-the-job training and handling real projects which will enable the interns to fit into any digital agency or a marketing role from the time they graduate.”
 
 ‘Ignition’ is scheduled to roll out in July 2009. The aspirants will have to do an online aptitude test followed by personal interview with the selection committee. Based on their performance, the top thirty interns will be selected.
The programme is of a ten-month duration, where the first three months the interns will work with various online divisions which will include creative, web development, client servicing, business development, strategy, search marketing, social media optimisation and online media. The next six months, the interns will choose their area of specialisation in client servicing, search or online media and work on live projects. The last month is dedicated towards gearing up for placements.