Search Engine Marketing (SEM)

Ignitees refer to SEM as direct marketing on steroids—it is redefining Advertising as we speak.

What is SEM?

Search engine marketing is the process of ensuring your website ranks prominently within search engine listings when a topic relevant to the content on your website is looked up on a search engine, (i.e. relevant to your products, services and brand)."

Today, consumers are using search engines to look for the best deals and purchasing what they desire. Similarly, advertisers pay for the advertising only when consumers show interest in their product. This has created a win-win market scenario for both parties. It gives consumers a plethora of choice and, to advertisers, the best return on their advertising monies.

There are two parts of the search engine marketing

I. Organic / Natural Listing

• Search Engine Optimization
• Free Directory Listing

II. Paid Listing - Pay for Performance

• Paid Submission
• Pay Per Click – PPC Advertising

Paid Sponsorship

At Ignitee, we realize the potential of Search. We understand the innuendo of this process and provide a gamut of solutions that encompasses paid search engine listing as well as free search engine listings by search engine optimization (SEO).

We are Search Engine Consultants to an array of local and multinational clients. This is a critical part of our business, where by we help marketers, with smaller marketing dollars to maximize their Return On Investment (ROI).

Search Engine Optimization (SEO)

Simply put, SEO is a technique of placing your website in the top results of search engines and directories for popularly searched keywords and key phrases.

Search Engine Optimization ensures that your web pages are accessible to major search engines and focused in ways that help to improve the chances of being found against the relevant search query.

Importance of SEO

Everyday, millions of people search on internet to find what they look for. As per our market research, 85% of all traffic on the internet is coming through search engines and 55% of online purchases (e-commerce transactions) are made on the sites found through search engine listings.

Advantages of SEO Techniques

Doing search engine optimization will provide you following advantages to grab huge market share worldwide:

• Internet traffic doubling every 100 days and search engine optimization will helps you to increase on-line traffic to your website
• SEO is a low-cost method of online advertising and attracting people to your web site
• SEO results are three times more effective than banner and sponsored ads; offers a much better return on investment (ROI)
• Search engine optimization will provide worldwide traffic through major search engines like Google, Yahoo, MSN, Altavista, Ask Jeeves etc.
• The traffic it draws is targeted—visitors find your site because they have searched for something that your site has to offer and thus increases the visibility for more qualified visitors

The higher your website ranks in the natural results of Google, Yahoo, MSN etc., the greater the chance that your site will be viewed by visitors, thus resulting in more leads & sales.

Pay for Performance

Pay for Performance (PFP) simply refers to search engine options that have a paid element to them. These services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as compatibility of your site design.
Pay for Performance options generally consist of four types:

Paid Submission

Paid Submission also known as Pay for Review, Paid Submission is used by directories such as yahoo to review a website and consider it for inclusion in their database.

Pay Per Click Advertising

Pay Per Click also know as Paid Placement, Pay Per Click (PPC) is simply search engine advertising. Webmasters pay a search engine for every click they receive on their ad and advertisers willing to bid the highest will receive the most exposure for their ad and the most traffic....read more

Paid Sponsorship

Paid Sponsorship also a form of search engine advertising, paid sponsorship is where an advertiser pays a search engine a set amount to have their text ad or banner ad displayed on a specific page or search category. Costs are usually tied to the number of ad impressions rather than the number of clicks received.