Prospect Management System is an end to end Internet Marketing tool. It integrates media campaign data with customer acquisition information to provide the true cost of acquisition. PMS serves two purposes: Efficient Customer Acquisition and Better Customer Retention. Clients can:
Diminishing returns on media investments and increased media fragmentation have made clients tighten their investments to improve ROI. Mass customization is the key to success. This requires better customer analytics. Consumer Analytics and Business Solutions (CABS) uses enhanced data drilling techniques that analyzes:
Marketing Campaign Management is a browser-based solution that fully automates and monitors multi-stage, multi-channel campaigns including e-mail, fax, direct mail, web and telemarketing. Marketing Campaign Management provides real-time tracking of campaign start and end dates, external contacts, budget and actual costs for each stage. Monitor campaigns' return on investment (ROI) and justify marketing expenses.
MCM provides a configurable workflow to handle multiple stages in the campaign planning process design, approval, rollout, etc. Create activities for various steps in the campaign and assign them to appropriate personnel. Track the budgeted amount and actual cost expended. The start date, end date and external contacts are captured for each campaign.
Create and execute targeted e-mail campaigns including text and HTML messages with easy-to-use interface. Personalize messages using mail merge fields and target to specific lists. Schedule campaigns with series of messages to be delivered at various dates and times.
A website Content Management System (CMS) often runs on the website's server. Most systems provide controlled access for various ranks of users such as administrators, copy editors, senior editors, and content creators. Access is usually via a web browser program, possibly combined with some use of FTP for uploading content.
Content creators submit their documents to the system. Copy editors comment on, accept or reject documents. The editor in chief then publishes the work to the live site. The Content Management System controls and helps manage each step of this workflow, including the technical task of publishing the documents to one or more live web servers.
The content and all other information related to the site is usually stored in a server-based relational database system. The Content Management System typically keeps a record of previous website editions and in-progress editions.
The pages controlled and published through the Content Management System can then be seen by the visitors to the website